Concept, art direction, and design for the Brit + Co party line.
(Packaging coming soon)
Concept, art direction, and design
Poster designs for Shiner Beer's music festival sponsorship - using photography from the Shiner archives.
Scroll down to see the series.
FunFunFun Fest is a three day festival in Austin that features indie bands, action sports, and comedians. We designed a fleet of materials including announcement videos, custom bars, venue posters, apparel, and a special edition beer can.
Scroll down for the goods.
To appeal to La Crema Wine's young professional female target market, we created documentary-style videos of confident women who are paving their way in intriguing corners of industry. Our statement maker series tells the story of women who are taking risks, following their own paths and making a name for themselves.
Harmony serves as a cultural incubator based in Louisville, Kentucky. They have a mission of developing eco-friendly programs and businesses in impoverished neighborhoods. The identity I created was built upon the concept of representing their fluidity with the environment, by using the golden ratio and colors that are found to the Kentucky landscape.
Branding, Logo, Typography
TreeHouse founders wanted to go farther than just selling sustainable products; they wanted to sell education and solutions.
Winner: Bronze Austin Addy for Consumer or Trade Publication
Wild Hare Pale Ale is Shiner's first pale ale and a whole new animal for the Spoetzl brewery. We created a campaign designed to inform and educate people about this new breed of brew by detailing its unique characteristics and natural environment.
Inspired by the Audubon field guides, we created hand-drawn illustrations to help beer drinkers identify and properly handle a Wild Hare.
Illustrations by Aletha Saint Romain
Creative Directors Ross Aboud + Kevin Dunlevy
Out of Home
EA likes to make game trailers. Unfortunately, those trailers tend to be pretty boring and unoriginal. We took this as an opportunity to make the coolest, most unexpected trailer ever, for a golf game.
Our goal was to create an enthusiastic, visually stunning piece of content that would show the breadth of courses featured in the game. No one asked for a Jackalope, but it's there.
(Formerly known as Tiger Woods Golf)
Making a photo gift is easy as a snap of a finger.
At Whataburger, we believe that dinner's about more than food. It's time with the family, a burger between friends or a moment to relax after a game. So we created a campaign to remind fans that at Whataburger, we do dinner right every night of the week.
Our campaign had to persuade busy people to forgo the easy option of buying an expected Mother’s and Father’s Day gift that will be in the trash the following week. So we turned the camera around and focused on the moment when people opened gifts that were made just for them. No script. No prompts. Just real families giving real gifts and sharing real emotions.
E4 is an organization that encourages agency professionals to mentor the creative thinkers of tomorrow. Presented at the local Addys, these posters used top creatives at GSD&M, Latinworks and Sanders/Wingo to answer the question: “Where would you be if you hadn’t received a break in advertising?”
The brand was struggling as more people were playing Guitar Hero rather than learning to become one. At the same time, online retailers were consistently undercutting them on price. There was an opportunity to make playing music worth learning again and to position them as a playground where you can strum to your heart’s content—something you can’t do online.
*If you're ever in the Bedford stop you might be lucky enough to be serenaded Mr. Read.