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Wild Hare Pale Ale is Shiner's first pale ale and a whole new animal for the Spoetzl brewery. We created a campaign designed to inform and educate people about this new breed of brew by detailing its unique characteristics and natural environment. Inspired by the Audubon field guides, we created hand-drawn illustrations to help beer drinkers identify and properly handle a Wild Hare. This was a collaborative project done McGarrah Jesee. Illustrations by Aletha Saint Romain
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